NBOS analyses your offer across 20 structural friction checks — diagnosing exactly where and why buyers hesitate, with specific fixes for each.
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20 Friction Checks
Across 4 structural pillars
Hesitation Score
Composite 0–100 diagnostic
Rewrite Assistant
Structural fixes, not just copy
Version History
Track score improvements over time
Every conversion problem traces back to one of four structural gaps. NBOS diagnoses all four.
Does the buyer immediately understand who this is for, what changes for them, and how it works?
Does the buyer have sufficient evidence this works for someone like them?
Does the offer own its own category — or does it compete within an existing one?
Are the buyer's psychological, financial, and experiential hesitations addressed before the CTA?
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